Florida Kids Eat Well

Florida Kids Eat Well is a concept organization, based in Boca Raton, FL, aiming to promote healthy eating habits among children in the state through a fun, informative, and accessible online platform. It serves as a resource for teachers, parents, and their kids by offering project ideas, expert articles, and healthy recipes from nutritionists, doctors, and chefs. They wanted a brand identity that was fun and inviting, but still sophisticated and current to appeal to their entire target audience.

I used bright, cheerful colors and bold, rounded typography to create a playful and approachable feel. The orange icon not only represents healthy eating but also serves as a visual nod to the state of Florida. Offset lines and organic shapes were used to add energy and movement, giving the brand a fun, hand-drawn feel. These elements work together to create a visual language that is engaging for children while remaining inviting and trustworthy for adults.